If 30% of Americans Are Obese, Who Are Clothing Designers Marketing to?
I have to admit, I watch fashion week with a bit of skepticism and a lot of envy. Don’t get me wrong, I do not want to be one of those rail thin models that eats an olive and claims she’s full. I like food, dammit. There isn’t a Chanel wardrobe out there, and I love Chanel, for which I would trade for Taco Bell.
I see these crickets with human heads marching down a big runway wearing the latest clothing lines from top designers and i just have to ask myself …who are these designers marketing to? 60% of us Americans are overweight, 30% are obese and you are advertising clothing using an animated broomstick?
OK maybe you’re not marketing to American women. Maybe you’re aiming to the French (they are, after all, the end word on fashion and beauty). According to the article The French Are Getting Taller and Fatter by ANGELA DOLAND Associated Press Writer, results from a commission done by the French fashion industry indicate “The average French woman today is just over 5 feet 3 inches tall and 137.6 pounds, compared to 5 feet 2 1/2 inches tall and 133.6 pounds in 1970. Women’s waistlines in particular have thickened.” . Even the French are not size 0.
The average American is size 14, Brit size 16, French size 8.. with these statistics of veracious amount of consumers, why is the average designer making clothes which most of only look good on a size 6 and lower?
So who are the designers marketing their products for?
Where are all the real women’s fashion designers? Where are the clothes that I can wear? Even when I was thinner I didn’t slap a fabric square on my boobs and call it fashion. And judging by what some of these designers make, that fabric square would have been too much material anyway!
I’m calling for a revolution! No more size 0 models! No more size 4 models! A revolution where women can eat and be a healthy weight! Start the revolution: send a model a Ding Dong or a Twinkie! Hell send them a box!